CARHARTT: TECHNOLOGIES

PROJECT

Campaign

AGENCY

Carhartt

CREDITS

DP: John Anderson Beavers

Production Company: Dictionary Films

DESCRIPTION

We shot this campaign deep in the north of Michigan. Not much up there but steel mills, lakes and trees. I wanted to create a frozen moment that would articulate the technologies in a really dynamic and impactful way so we built a large circular dolly track to orbit the action and let these guys rip.

ADDITIONAL SPOTS BELOW:

STORM DEFENDER