DP: Joe Picard
Production Company: Dictionary Films
This was a fun one. We got tapped to produce a campaign for Black History Month featuring entrepreneurs that made their side hustle their main hustle when they partnered with Walmart.
I concepted a "living timeline" to tell these stories.
We built modular sets on a stage and shot each scene as a tracking shot that we then stitched together later in post to create a seamless transition between points in the stories.
ADDITIONAL SPOTS BELOW:
WALMART: LUCKY'S JOURNEY
MORE WORK BELOW
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