Digitas & Leo Burnett
DP: Isaiah Jay
Production Company: Dictionary Films
Kellogg's wanted to re-introduce some of their hallmark cereal brands to the market in a fresh new way. This spot follows a family that is all enjoying their favorite cereal but doesn't shy away from stealing from eachother either.
Working with the creative teams at Digitas and Leo Burnett, we devised a bold and graphic split screen editorial technique and threw in a little playful stop motion in the mix as well.
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