DP: Kevin Hewitt
Production Company: Dictionary Films
I teamed up with Campbell Ewald to bring the Snuggle Bear to life in a way we hadn't been seen before. We created two music videos that acted as Valentines that users could upload pictures to and send to their friends and loved ones. This went absolutely viral and I have to tip my hat to the brand for letting us do something that pushed the boundaries and perception of the fuzzy little bear.
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